Multi-step sequences, no Mailchimp account required.
Build the email sequence the customer journey already needs.
Welcome, T-7 reminder, T-1 reminder, post-trip review request, win-back at +90 days. Yatra runs the whole sequence from your WordPress, audience-filtered, with per-send delivery logs. No external ESP. No SaaS subscription.
Single payment per year · 14-day refund · One Pro license unlocks every module on this tier.
Why this matters
The free Yatra plugin sends four transactional emails — booking, payment, cancellation, T-1 reminder. Real email marketing needs sequences (welcome, multi-touch reminders, post-trip review asks, win-backs). Mailchimp + Klaviyo do this for $45–$150/month + per-contact fees. Most tour operators don't need a SaaS — they need a sequence engine baked into the booking system that already knows who booked what.
What changes once Email Automation is on
Concrete operational outcomes — not feature checkboxes.
- Run multi-step sequences triggered by booking events — confirmed, paid, cancelled, T-7, T-1, post-trip, +30, +90 days.
- Audience filters — only travelers who booked a specific trip / category / destination, with abandoned-cart customers in their own segment.
- Per-send delivery logs — when it was sent, was it delivered, did the gateway respond with a bounce.
- Native templates editor — every transactional + sequence email is HTML you can edit inline.
- No per-contact cost. No syncing. Your customer list lives in your WordPress.
What you get
Every surface, every toggle, every audit trail — covered.
Sequence builder
Trigger + steps + delays. Each step can be its own template with full merge-tag substitution (trip name, traveler list, etc.).
Audience filters
Per-step audience — e.g. "only customers who booked an Activity-type trip" or "only customers whose booking is for next week".
Delivery logs
Open the booking, see which sequence emails fired, when, and the gateway response.
Native templates
Every email is HTML you can edit. Merge tags for trip, traveler, payment, dates. No external editor.
Cancel + win-back hooks
A cancellation triggers a "we'd love to hear why" survey + a T+90 "want to try again at 10% off?" win-back.
Better together
Other modules that compose naturally with Email Automation. All on the same Pro license — toggle as you need them.
Abandoned Booking Recovery
Pro · PersonalA 3-step automated email sequence with personalised one-click recovery links. Each link drops the customer back into the exact trip + traveler-count combo they…
Mailchimp Integration
Pro · PersonalAuto-subscribe customers to a Mailchimp audience the moment a booking completes. Tag automatically by trip name / category / destination. Merge fields for firs…
WhatsApp Notifications
Pro · GrowthWhatsApp Business Cloud API integration. Transactional + reminder + review-request messages via Meta directly. Bring your own Meta credentials, pay Meta per-co…
How you turn it on
No engineering. Open Yatra → Modules, toggle, follow the wizard.
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1
Enable the module
Yatra → Modules → Email Automation → toggle on. A new menu entry appears.
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2
Pick a starter sequence
Built-in starters: Welcome / T-7 reminder / Post-trip review / Win-back. Each is editable; you can start from one and customise.
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3
Edit the copy
Inline HTML editor. Merge tags for {{customer_first_name}}, {{trip_name}}, {{travel_date}}, {{balance_due}} etc.
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4
Verify
Take a test booking. Watch the sequence fire in the delivery log. Adjust delays and audience filters.
Email sequences move the needle on repeat-booking rate.
Questions before you upgrade
Want to feel Email Automation in action first? Try Yatra Pro free →
Does Yatra send emails via my server or via a third-party ESP?
Will sequences fire if the customer unsubscribes?
What about deliverability — won't my hosting blacklist?
Get Email Automation on your WordPress today.
Yatra Pro · Personal tier · Yearly or Lifetime
14-day refund · One license unlocks every module on your tier.