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Yatra Pro · Starter Marketing

Multi-step sequences, no Mailchimp account required.

Build the email sequence the customer journey already needs.

Welcome, T-7 reminder, T-1 reminder, post-trip review request, win-back at +90 days. Yatra runs the whole sequence from your WordPress, audience-filtered, with per-send delivery logs. No external ESP. No SaaS subscription.

You stop paying for $45–$150 / mo (Klaviyo)
Get Email Automation — Starter plan Read the docs

Single payment per year · 14-day refund · One Pro license unlocks every module on this tier.

Email Automation — Yatra WordPress travel booking plugin (Starter Pro module)

Why Email Automation matters for tour operators

The free Yatra plugin sends four transactional emails — booking, payment, cancellation, T-1 reminder. Real email marketing needs sequences (welcome, multi-touch reminders, post-trip review asks, win-backs). Mailchimp + Klaviyo do this for $45–$150/month + per-contact fees. Most tour operators don't need a SaaS — they need a sequence engine baked into the booking system that already knows who booked what.

What changes once Email Automation is on

Concrete operational outcomes — not feature checkboxes.

  • Run multi-step sequences triggered by booking events — confirmed, paid, cancelled, T-7, T-1, post-trip, +30, +90 days.
  • Audience filters — only travelers who booked a specific trip / category / destination, with abandoned-cart customers in their own segment.
  • Per-send delivery logs — when it was sent, was it delivered, did the gateway respond with a bounce.
  • Native templates editor — every transactional + sequence email is HTML you can edit inline.
  • No per-contact cost. No syncing. Your customer list lives in your WordPress.

What Email Automation unlocks in Yatra

Every surface, every toggle, every audit trail — covered.

Sequence builder

Trigger + steps + delays. Each step can be its own template with full merge-tag substitution (trip name, traveler list, etc.).

Audience filters

Per-step audience — e.g. "only customers who booked an Activity-type trip" or "only customers whose booking is for next week".

Delivery logs

Open the booking, see which sequence emails fired, when, and the gateway response.

Native templates

Every email is HTML you can edit. Merge tags for trip, traveler, payment, dates. No external editor.

Cancel + win-back hooks

A cancellation triggers a "we'd love to hear why" survey + a T+90 "want to try again at 10% off?" win-back.

Pairs with these Yatra Pro modules

Other modules that compose naturally with Email Automation. All on the same Pro license — toggle as you need them.

Abandoned Booking Recovery

Pro · Starter

A 3-step automated email sequence with personalised one-click recovery links. Each link drops the customer back into the exact trip + traveler-count combo they…

Explore →

Mailchimp Integration

Pro · Starter

Auto-subscribe customers to a Mailchimp audience the moment a booking completes. Tag automatically by trip name / category / destination. Merge fields for firs…

Explore →

WhatsApp Notifications

Pro · Growth

WhatsApp Business Cloud API integration. Transactional + reminder + review-request messages via Meta directly. Bring your own Meta credentials, pay Meta per-co…

Explore →

How to set up Email Automation in Yatra

No engineering. Open Yatra → Modules, toggle, follow the wizard.

  1. 1

    Enable the module

    Yatra → Modules → Email Automation → toggle on. A new menu entry appears.

  2. 2

    Pick a starter sequence

    Built-in starters: Welcome / T-7 reminder / Post-trip review / Win-back. Each is editable; you can start from one and customise.

  3. 3

    Edit the copy

    Inline HTML editor. Merge tags for {{customer_first_name}}, {{trip_name}}, {{travel_date}}, {{balance_due}} etc.

  4. 4

    Verify

    Take a test booking. Watch the sequence fire in the delivery log. Adjust delays and audience filters.

Email sequences move the needle on repeat-booking rate.

Replaces (Klaviyo / Omnisend / ActiveCampaign starter)
$540–$1,800 / year
Plus per-contact fees that scale with your list.
Yatra Pro · Starter Yearly (sale)
from $99 / year
Includes this + 13 more modules. No per-contact fee.

Email Automation — Yatra Pro FAQ

Want to feel Email Automation in action first? Try Yatra Pro free →

Does Yatra send emails via my server or via a third-party ESP?
By default via WordPress's wp_mail() — which can mean your host's SMTP, an SMTP plugin (recommended), or your hosting provider's mail. Yatra doesn't lock you in. For volume, point wp_mail at SendGrid / Postmark / Amazon SES via a free SMTP plugin.
Will sequences fire if the customer unsubscribes?
No. Yatra honours unsubscribe and per-event opt-outs. Customers can unsubscribe from a sequence without losing transactional emails (booking confirmation, payment receipts).
What about deliverability — won't my hosting blacklist?
For >100 emails/day, configure SPF/DKIM/DMARC on your sending domain and route wp_mail through a transactional ESP (SendGrid, Postmark, SES). Yatra is the orchestration layer; the actual SMTP path is your call.

Pairs well with

Other Yatra modules tour operators usually turn on alongside Email Automation.

Abandoned Booking Recovery Starter

A 3-step automated email sequence with personalised one-click recovery links. Each link drops the customer back into the exact trip + traveler-count…
Mailchimp Integration Starter

Auto-subscribe customers to a Mailchimp audience the moment a booking completes. Tag automatically by trip name / category / destination. Merge fields…
Facebook Pixel Starter

Drop the Meta Pixel in three clicks. Fire ViewContent, InitiateCheckout, Purchase, AddPaymentInfo automatically. Server-side Conversions API survives iOS 14.5+, ad-blockers, and cookie…
Google Analytics 4 Starter

GA4 ecommerce events fired automatically (view_item, begin_checkout, purchase, refund). Measurement Protocol server-side mirror for ad-block / cookieless tracking. Standard schema so GA4's…

Add Email Automation to your tour-booking website today.

Yatra Pro · Starter tier · Yearly or Lifetime

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14-day refund · One license unlocks every module on your tier.