Meta ads that learn from your actual bookings.
Browser + server-side Conversions API. Per-event toggles.
Drop the Meta Pixel in three clicks. Fire ViewContent, InitiateCheckout, Purchase, AddPaymentInfo automatically. Server-side Conversions API survives iOS 14.5+, ad-blockers, and cookie deletions. Per-event toggles to control what you share.
Single payment per year · 14-day refund · One Pro license unlocks every module on this tier.
Why this matters
Browser-side pixel alone loses 30–50% of events to iOS's App Tracking Transparency, content blockers, and cookie purges. Meta's Conversions API (server-side) recovers those events — but most operators never set it up because the docs are a 40-step Zapier-esque labyrinth. Yatra automates the whole thing.
What changes once Facebook Pixel is on
Concrete operational outcomes — not feature checkboxes.
- Browser-side pixel fires standard e-commerce events automatically (ViewContent, AddPaymentInfo, InitiateCheckout, Purchase).
- Server-side Conversions API mirrors every event — captures iOS / ad-blocker / cookieless users.
- Per-event toggles — share Purchase but not ViewContent if you prefer.
- Event Match Quality dashboard — Meta's scoring inside Yatra's admin.
- Refund event auto-fires when you process a refund in Yatra → spend efficiency back to honest.
What you get
Every surface, every toggle, every audit trail — covered.
Browser pixel
Auto-injected on every catalog + booking page. Standard event names — your ad campaigns work without re-mapping.
Conversions API
Server-side mirror. Yatra hashes customer email + phone (Meta's spec) and posts events directly. No middleware.
Per-event control
Toggles for each event — turn off ViewContent if you find it too noisy; keep Purchase + AddToCart on.
Refund handling
Refunds in Yatra trigger Meta Refund events automatically. Spend efficiency reflects reality, not pre-refund revenue.
Event quality dashboard
EMQ score per event surfaced inside Yatra's admin. Improvements flow back instantly.
Better together
Other modules that compose naturally with Facebook Pixel. All on the same Pro license — toggle as you need them.
Google Analytics 4
Pro · PersonalGA4 ecommerce events fired automatically (view_item, begin_checkout, purchase, refund). Measurement Protocol server-side mirror for ad-block / cookieless track…
Mailchimp Integration
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Custom Landing Pages
Pro · PersonalDefault Yatra archives are functional. The page you actually want to rank — built in Elementor, Gutenberg, or your page builder of choice, with rich copy, hero…
How you turn it on
No engineering. Open Yatra → Modules, toggle, follow the wizard.
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1
Create the Pixel
business.facebook.com → Events Manager → Create Pixel. Get the Pixel ID.
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2
Generate CAPI access token
Events Manager → Settings → Conversions API → Generate access token. Copy.
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3
Paste into Yatra
Yatra → Modules → Facebook Pixel → toggle on. Paste Pixel ID + access token. Click Test event.
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4
Verify in Events Manager
Take a test booking. Events appear in Meta's Test Events tool within 30s.
Better attribution = better ad spend efficiency.
Questions before you upgrade
Want to feel Facebook Pixel in action first? Try Yatra Pro free →
Do I need to know Facebook ads to set this up?
What about GDPR / consent?
Can I use this and Google Analytics 4 at the same time?
Get Facebook Pixel on your WordPress today.
Yatra Pro · Personal tier · Yearly or Lifetime
14-day refund · One license unlocks every module on your tier.