Sync customers to Mailchimp on every booking.
Build targeted campaigns. Tag by trip booked.
Auto-subscribe customers to a Mailchimp audience the moment a booking completes. Tag automatically by trip name / category / destination. Merge fields for first name, last name, last trip, total spend. Targeted campaigns become a 5-minute job.
Single payment per year · 14-day refund · One Pro license unlocks every module on this tier.
Why this matters
Manual list-building from booking data is one of the most-deferred admin tasks. By the time you get around to it, half the customer detail (trip, date, spend) is unrecoverable. Auto-sync at booking time eliminates the task.
What changes once Mailchimp Integration is on
Concrete operational outcomes — not feature checkboxes.
- Every confirmed booking auto-subscribes the customer to a configured Mailchimp audience.
- Auto-tag by trip slug, category, destination — segment subscribers without ever touching Mailchimp manually.
- Merge fields populated automatically — last_trip, last_destination, total_spend, last_booking_date.
- Resync existing customers — bulk push your entire booking history into Mailchimp the first time.
- Unsubscribe respects — opt-outs in Mailchimp flow back, no double-emails.
What you get
Every surface, every toggle, every audit trail — covered.
API connection
Paste your Mailchimp API key. Pick the audience. Done.
Tag mapping
Trip slug / category / destination → Mailchimp tag. Auto-applied. Segment campaigns by these tags.
Merge field mapping
FNAME / LNAME / TRIP / DESTINATION / SPEND auto-populated on every sync.
Bulk historical resync
One-click "push all my past bookings into Mailchimp" — useful when you first connect.
Sync log
Per-customer sync history with the Mailchimp response. Failed syncs (e.g. invalid email) surface in the admin.
Better together
Other modules that compose naturally with Mailchimp Integration. All on the same Pro license — toggle as you need them.
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How you turn it on
No engineering. Open Yatra → Modules, toggle, follow the wizard.
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1
Get an API key
mailchimp.com → Account → Extras → API keys → Create new key.
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2
Enable + paste
Yatra → Modules → Mailchimp → toggle on. Paste the API key. Yatra fetches your audiences and presents a picker.
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3
Configure tagging
Decide which booking dimensions become Mailchimp tags. Most operators tag by trip + destination.
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4
Bulk-sync history
One-click push of all past bookings into Mailchimp. Useful on first connect.
Targeted Mailchimp campaigns lift repeat-booking by 15–30%.
Questions before you upgrade
Want to feel Mailchimp Integration in action first? Try Yatra Pro free →
Do I have to use Mailchimp? What about ConvertKit / Brevo?
Does subscribing to Mailchimp comply with double opt-in?
What if Mailchimp's API is down?
Get Mailchimp Integration on your WordPress today.
Yatra Pro · Personal tier · Yearly or Lifetime
14-day refund · One license unlocks every module on your tier.